The primary objective of the campaign is to drive more valuable leads to agents, helping them capitalise on the buoyant market
An estimated 42% of UK households are thinking of selling their home, according to Zoopla, which is launching a marketing campaign to stimulate the vendor market, driving greater gains for agents.
The campaign focuses on the launch of the business’ ‘My Home’ hub, and intends to convert passive homeowners into active sellers.
The primary objective of the campaign is to drive more valuable leads to agents, helping them capitalise on the buoyant market and shaping the market for the future.
It will also be the first to feature Zoopla’s new branding and logo.
Zoopla recently announced a series of changes including updated branding, logo and a number of amendments to its website.
Andy Marshall, chief commercial officer at Zoopla, said: There is no doubt that the market is running at 100mph right now.
The longer lockdown has led to a once-in-a-lifetime reassessment amongst homeowners of how and where they want to live and this has been turbocharged by the ongoing stamp duty holiday and government measures to increase mortgage availability, he said.
We want to do our bit alongside this to ensure agents can reap the maximum benefit from this unprecedented period and we recognise that for our agent partners it’s all about leads. This is why we’re launching a multi-million pound marketing campaign, driving more traffic from high value home owners and potential vendors to our website, meaning more strong leads for agents and nudging the 42% of UK households thinking of selling their home into action, Marshall said.
He said: We know the market is strong right now, but our insights show there are further gains to be unlocked through the strength of our campaign.