Under the new acquisition, Active Pipe will integrate with Seattle-based MoxiWorks’ tech stack, including its CRM, recruiting system, marketing suite and websites among other products
MoxiWorks, an open platform system for residential real estate brokerages, continued the company’s growing trend in proptech consolidations on Tuesday, announcing it acquired lead nurturing software ActivePipe for an undisclosed sum.
Under the new acquisition, Active Pipe will integrate with Seattle-based MoxiWorks’ tech stack, including its CRM, recruiting system, marketing suite and websites among other products.
Founded and headquartered in Australia, ActivePipe’s platform leverages AI to automate the process for brokers and agents to stay in touch with all their potential clients. The product utilizes predictive capabilities that can identify which clients are most likely to enter into a transaction and alerts clients to unlock potential opportunities in their database.
In 2018, the company successfully entered the US market, establishing offices in Austin and Washington D.C. for its behaviour analytics tools.
With rising interest rates, tight inventory and an uncertain economic future, dependence on paid cold leads that don’t convert is a recipe for disaster, said York Baur, CEO MoxiWorks. Working to nurture your sphere is the gift that keeps on giving.
Founded in 2018, MoxiWorks’ open platform system serves over 800 brokerages and 400,000 agents nationwide. Its integrated tools centre on ‘sphere methodology’ – a model that focuses on attracting business to you from the people you know and meet socially as opposed to strangers.
ActivePipe Co-founder and Chief Executive Officer Ash Farrugia said the company was incredibly excited to be joining MoxiWorks and that Australian users shouldn’t see any changes.
We would expect no change for our Australian customers, MoxiWorks are really excited about the Australian market, so much so they are continuing to invest in product development and growth for both real estate and mortgage broking, Farrugia said.
From their perspective, ActivePipe will remain a key tool for agents and mortgage brokers and they want to continue providing those services, he said.
The proptech claims this method – partnered with their tools – increases agents’ repeat and referral business by 54%.