Gbst expands equate interactive tools to uk wealth market

uk wealth market

According to GBST, the financial services organisations that use them can benefit from building client engagement, improving lead quality, and better conversion rates

Tech provider GBST has expanded its Equate interactive tools and calculators to the UK wealth market, following its successful launch in Canada and the US last year.

Equate offers a series of tools and calculators covering lending, wealth, and insurance.

It can be integrated with existing client processes such as investment onboarding journeys or home loan lending applications where leads can be passed directly to CRM software.

According to GBST, the financial services organisations that use them can benefit from building client engagement, improving lead quality, and better conversion rates.

GBST global CEO Robert DeDominicis said: Geographical expansion into the UK market with our Equate solution is a logical next step for GBST, as we already have a strong track record and proven delivery experience in the region.

He added that several wealth managers in the UK already use the company’s Composer back-office platform for investments, pensions, annuities, and bonds, and they ‘see a growing need, and opportunity for our digital products and services as well’.

GBST head of digital Brianna Dobing added: Equate is designed to help empower people to make informed financial decisions and enhance their digital experience with powerful calculation engines and interactive tools. For example, our calculators can enable a user to understand the costs of purchasing a first home, compare different loan scenarios based on income and expenses or understand how much pension income could be achieved in retirement.

The tech provider said the calculators come with ‘responsive design ability’ for use on mobile phones. They can be customised with client branding and easily integrated into a website to support customers with their personal finance decisions.

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