European retailers embrace new embedded finance offerings

European retailers

The marketplace has already had a robust adoption of services such as BNPL, with 74% of European retailers already offering the service at the checkout

Retailers in Europe are embracing new embedded finance offerings, with 56% of vendors saying they will be launching new products in 2022, a new study by Vodeno, a leading BaaS solutions provider.

The marketplace has already had a robust adoption of services such as BNPL, with 74% of European retailers already offering the service at the checkout.

According to reports, embedded finance seeing a strong adoption across Europe’s retail and eCommerce sector, with over half (56%) of retailers surveyed intending to either increase their offering (34%) or to start offering (22%) embedded finance solutions in the coming 12 months, new research from Banking-as-a-Service (BaaS) provider Vodeno has revealed.

Vodeno commissioned the independent research into 753 senior decision-makers in retail and eCommerce sectors across the UK (251), Germany (250) and Belgium (252).

The data reveals that the majority – 74% – of Europe’s retailers are already offering embedded finance products to their customers. However, the UK is in pole position at 82% – well ahead of Germany (75%) and Belgium (64%).

The number of retailers not adopting such services is dwindling – with only 5% that don’t have integrated financial products into their customer journey have no plans to do so in the next year.

Vodeno revealed it had also questioned decision-makers regarding which products they have adopted, and which are set to be implemented for investment in 2022.

Speaking about the data and the trends it revealed, Wojciech Sobieraj, CEO of Vodeno, commented, Interest in embedded finance solutions is rising rapidly among non-financial businesses, and with good reason.

Smart brands understand the value of embedded banking because they know that creating a better checkout experience will increase conversion and customer engagement. This is the promise of Banking-as-a-Service, he said.

He said: Our research shows that Europe’s retailers recognise the embedded banking opportunity and are planning to invest. But, it is important for brands to understand that not all BaaS providers are created equal. BaaS technology must be coupled with a licence and the compliance and regulatory expertise in order to offer these products.

Disclaimer: The opinions expressed by our writers are their own and do not represent the views of Getting Money Wise. The information provided on Getting Money Wise is intended for informational purposes only. Getting Money Wise is not liable for any financial losses incurred. Conduct your own research by contacting financial experts before making any investment decisions.

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