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Wells Fargo launches new ad campaign to regain customer trust

Wells Fargo & Co will launch a new multi-channel ad campaign, its chief executive said on Tuesday, in a further sign of the bank’s efforts to regain trust after a sales scandal last year caused a sharp drop in account openings.

The advertising campaign, to begin in mid-April, will be published across different media channels and focus on the changes the bank has implemented since it was rocked by revelations over illegal sales practices in September last year.

“For our team members and customers, we want to create a culture that’s better every day,” Chief Executive Officer Timothy Sloan said in explaining the new campaign to employees at a town hall meeting in Orlando, Florida on Tuesday.

“Building Better Every Day,” the slogan of the new campaign, will run across broadcast and print ads, online and on the bank’s mobile app, as well as on its internal channels, Sloan said.

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