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Professional pride is key to repairing banking’s image, research reveals

Professionally qualified bankers have an extremely high level of professional pride in their work, compared to their non-qualified counterparts, new research has revealed.

The Chartered Banker Professionalism Index devised by Nottingham University Business School and the Chartered Banker Institute suggests those bankers, who have made a strong commitment to professionalism, profoundly believe in the value of what they do.

But they also appreciate that consumers have a less positive view of their efforts, according to a detailed survey of hundreds of banking employees.

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