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This article is for information purposes only.

Please remember that financial investments may rise or fall and past performance does not guarantee future performance in respect of income or capital growth; you may not get back the amount you invested.

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Investment firm launches $130.99 million startup fund

startup fund

London-based venture capital firm JamJar will make early-stage investments of $654,950 to $3.93 million to help European start-ups launch new consumer products

An investment firm run by the founders of Innocent smoothies has launched a £100 million ($130.99 million) fund to back new consumer brands.

London-based venture capital firm JamJar will make early-stage investments of £500,000 ($654,950) to £3 million ($3.93 million) to help European start-ups launch new consumer products.

We’ll do everything from fintech to dog food, said Richard Reed, JamJar partner and co-founder of Innocent Drinks.

It is the first institutionally-backed fund raised by JamJar. The British Business Bank, the UK government-run investment bank, is among the largest backers with a £48 million ($62.88 million) commitment.

It’s British tax payer money that’s going to be used to create a flourishing of start-ups and make money for the tax payer, Reed said. We’ve got to get this right because it’s taxpayers money.

Innocent co-founders Adam Balon, Jon Wright and Richard Reed launched their smoothie business from a market stall in 1999 before growing it into a global, multi-million pound brand.

The trio set up JamJar after selling a majority stake in Innocent to Coca Cola in 2013 for over £500 million ($654.95 million).

Since its launch, JamJar has been an early stage investor in several popular consumer brands including Deliveroo, Oatly and Tony’s Chocoloney.

Reed said: We’ve done more consumer brands start-ups than any fund in London.

When we’re sat in front of a founder they get to work with someone that’s been there and done it. We really get involved with how things taste and smell, he said.

He said: Some founders just want to have a call once a year. With others I have been in my wardrobe whispering over the phone at midnight on a Saturday to chat through an idea with them.

Important:

This article is for information purposes only.

Please remember that financial investments may rise or fall and past performance does not guarantee future performance in respect of income or capital growth; you may not get back the amount you invested.

There is no obligation to purchase anything but, if you decide to do so, you are strongly advised to consult a professional adviser before making any investment decisions.