The Commonwealth Bank of Australia (CBA) has partnered with Airtasker to provide the outsourcing company with an identity verification function for its online platform, with the pilot expected to run for some months.
The bank’s identification service uses a secure two-factor authentication process to authenticate the CBA customer, after which Airtasker then verifies that individual’s identity.
The “CommBank Identified” badge is added to the customer’s Airtasker profile if the name and date of birth held by CBA match those listed on Airtasker, which CBA said provides an additional layer of trust.
“CBA is focused on simplifying and enhancing customer experiences through its existing digital banking solutions,” said executive general manager of digital at CBA Pete Steel.
“As our customers continue to use emerging online services, we believe we also have a role to play in enhancing that experience. Identity verification is one area where we can add value.
“As we develop new and innovative products and services, security and trust remains our number one priority.”